Management View · 2026
One kitchen.Ten revenue engines.
The strategy behind the pages — where the growth comes from, in what order, and what we measure.
Indicative targets
What success looks like
Illustrative figures for this presentation. Actuals to be replaced with POS and booking data.
Covers per weekend
620
Target for the brunch programme at full capacity.
Average spend per guest
AED 214
Blended across brunch, à la carte and offers.
Catering events / month
18
Yacht, villa and corporate combined.
Repeat guest rate
38%
Guests returning within 60 days.
Partner accounts
24
Corporate, hotel and tour operator agreements.
Off-peak occupancy
61%
Weekday 12pm–7pm, driven by the AED 148 offer.
Live dashboard integration with POS and reservation systemsTo be confirmed
Revenue engines
Where each dirham comes from
Each engine has its own page, its own offer and its own audience — but all of them are cooked in the same kitchen.
| Engine | Focus | Page |
|---|---|---|
| Weekend Brunch | The signature weekend ritual — unlimited sharing table, live entertainment, from AED 199. | Open |
| Lunch & Dinner Offer | AED 148 for two. Fills the quiet hours between 12pm and 7pm, every day of the week. | Open |
| Yacht Catering | Dubai Marina and Jumeirah charters served from our kitchen to the deck. | Open |
| Villa & Home Catering | Majlis dinners, family gatherings and Ramadan tables in Jumeirah villas. | Open |
| Live BBQ & Grill Stations | Our charcoal grill travels — chef-manned stations at any address. | Open |
| Corporate Partnerships | Office lunches, boardroom catering and staff dining agreements. | Open |
| Tourism & Hotel Groups | Group menus for tour operators, hotel concierges and cruise arrivals. | Open |
| Celebrations & Proposals | Birthdays, engagements and private dining, styled by our team. | Open |
| Student & Community | Weekday student pricing that builds the next generation of regulars. | Open |
| The Quiet Rooms | Dubai's first sound-sealed dining pods — private meetings, dates and deals, booked by the hour. | Open |
Roadmap
Four phases across 2026
Sequenced so each phase pays for the next.
Phase 01 — Q1
Fill the room we already have
- Launch the AED 148 lunch & dinner offer across paid social
- Relaunch the weekend brunch campaign with new photography
- Student weekday programme with three nearby campuses
- Google and TripAdvisor review engine at every table
Phase 02 — Q2
Take the kitchen outside the walls
- Yacht catering partnerships with Marina charter operators
- Villa and majlis catering menus for the Jumeirah community
- Live BBQ station package for private addresses
- Ramadan iftar and suhoor catering programme
Phase 03 — Q3
Build the partner network
- Corporate lunch accounts with Jumeirah and DIFC offices
- Hotel concierge referral programme
- Tour operator and cruise group menus
- Government and semi-government hospitality track
Phase 04 — Q4
Turn guests into a community
- Guest recognition programme — conceptual, pending system selection
- Occasion calendar: birthdays and anniversaries remembered
- Seasonal chef's table series
- Second-location readiness review
Marketing collateral
What's already produced
The campaign assets built alongside this experience, ready to run.
Eleven social campaigns
One vertical 1080×1350 creative per revenue engine, each with a hook, a price and a single CTA.
Five A5 flyers
Brunch, the AED 148 offer, catering, partners and the Quiet Rooms — for table talkers, delivery bags and drop-offs.
Two print brochures
Four-page A4 brochures for the weekend brunch and for catering & private dining.